LAB3

 =**Do you agree or disagree with McLuhan when he defines comics as an extension of photographic media?** =
 * Lab 3 **

You may refer Marshall McLuhan's //Understanding Media: The Extensions of Man//.

I agree with McLuhan’s statement concerning how comics are an extension of photographic media. However, the statement was said in 1964 when the comics were just invented so there were controversy with the statement.

McLuhan’s theory of ‘hot and cool media’ on his book (Understanding Media: The extensions of Man) supports McLuhan’s statement. Hot media does not require much of the viewer’s participation interpreting the idea because it has high definition or resolution. Hot media are low in audience participation due to their high resolution or definition. Cool media are high in audience participation due to their high resolution. However, cool media requires lots of audience participation due to its low resolution.

Comics are a series of images in a sequence with a dialogue. This makes it an extension of the images because it has different elements put together for better resolution. It has more meaning then a photograph alone. We get meanings and understand the dialogue from viewing comics.

In conclusion, Comics is a medium. According to hot and cool media theory, the content of a medium is always another medium so this makes Comics a medium too.

__ KwangYun Cho __